Updated as of 4/23/2024
1. Introduction
2. Scope
3. What Information We Collect
4. Use of Cookies and other Tracking Technologies
5. Why We Collect Information
6. When We Disclose Information
7. Ads and Information About You
8. Children’s Privacy
9. Visitors to the Site Outside of the United States
10. Third-Party Links
11. Security
12. Retention of Personal Information
13. Your Privacy Choices
14. Your California Privacy Rights
15. Your Privacy Rights under Other US State Laws
16. Changes to This Privacy Policy
17. Contact Us
- Introduction
Welcome. You have arrived at a website provided by 1-800-the-Law2® (“1-800-the-Law2,” “Company,” “we,” “our” or “us”) or one of our affiliates. Our mission is to bridge the gap between a law firm’s need to grow and an underserved community’s need for trustworthy legal services.
We take your privacy seriously. We provide this Privacy Policy (“Policy”) to tell you what information we collect about you, how we obtain it, how we share it, and how you may limit the ways in which we use your personal information. If you have questions about this Policy after you review it, feel free to contact us at [email protected].
- Scope
This Policy applies when you use or access one of the following websites or any other website or landing page operated by us that links to this Policy, including their subdomains or portals (collectively, the “Sites”), or when you otherwise provide Personal Information or interact with us online, via phone calls or other communications with our representatives or in-person:
https://www.walkeradvertising.com/
https://www.losdefensores.com/
For this Policy, “Personal Information” is information that identifies, relates to, or could reasonably be linked with you or your household. The definition of Personal Information does not include publicly available information from federal, state, or local government records. We refer to all the above as our “Services.” Our Services are used by people who contact us looking for legal services (“Users”), attorneys and law firms with whom we partner (“Firms”) and individuals seeking employment with us (“Employment Applicants”).
Please note that if you provide your information while interacting with our Sites or Services, we will take that as your agreement to our collection, use, and disclosure of your information as set forth in this Policy. This Policy is incorporated into our Terms of Use that govern your use of the Sites.
This Policy does not apply to any products, goods, services, websites, or content that are offered by third parties (“Third Party Services”), which are governed by their respective privacy policies.
- What Information We Collect
As a general rule, we limit the Personal Information we collect to that which is adequate, relevant, and reasonably necessary for us to provide our Services to you.
Information That You Provide to Us
As you interact with our Sites or Services, we may collect some or all of the following Personal Information via webforms, live chat and/or inputs/uploads on our Sites, through telephone calls with our call centers, text messages, letters, emails, direct messages with our social media accounts and other communications with you:
Users
- Contact information such as your first and last name, email address, home or business address, telephone numbers and mobile numbers;
- Age, date of birth and gender;
- Status of driver’s registration and insurance;
- Job title and your current or past employment or educational information;
- Disability status or other health information;
- Details of your vehicle, pedestrian or workplace accident(s) or incident(s), including date(s), time(s) and location(s) of the accident(s) or incident(s); names, ages or other identifying information of other individuals involved; the extent of your injuries, damages and/or treatment;
- Audiovisual information such as recordings of your voice for calls to our call centers; and/or
- Other information that you voluntarily provide could reasonably be used to identify you personally. Please note that we do not request information such as citizenship status, documents, and photos of the accident(s)/incident(s) from you.
Firms
- Contact information such as your first and last name, job title, email address, business address, shipping address, telephone numbers, mobile numbers, and fax number;
- Law practice information such as firm name, state bar number, law school attended and year of graduation, date of birth, certifications, California Lawyers Association sections enrolled, experience, license status, and errors and omissions insurance; and
- Financial information such as your business credit card or debit card number, taxpayer identification number, bank account information and your payment and service history.
Employment Applicants
- Contact information such as your first and last name, email address, home or business address, shipping address, telephone numbers, mobile numbers;
- Your current or past employment or educational information;
- Relevant licenses and certifications; and/or
- Other information that could reasonably be used to identify you personally.
Information That Is Automatically Collected
Like many businesses, we and our service providers automatically collect and/or store certain information when you visit or interact with the Sites or Services (“Usage Information”). This Usage Information may be stored and/or accessed from your personal computer, laptop, tablet, mobile phone or other device (a “Device”) whenever you visit or interact with our Sites. Usage Information includes:
- Your IP address, IDFA, Android/Google Advertising ID, IMEI, or another unique identifier;
- Your Device functionality (including browser, browser language, settings and behavior, operating system, hardware, mobile network information);
- Referring and exit web pages and URLs;
- The areas within the Sites that you visit and your activities there, including remembering you and your preferences;
- Your Device location or other location information, including the zip code, state, or country from which you accessed the Services;
- Your Device characteristics;
- Certain other Device data, including the time of day you visit our Sites or other information used to provide analytics or other usage information;
- Information about your engagement with our emails; and
- Statistical information about how both unregistered and registered users, collectively, use the Sites or Services. This aggregate information is derived from Personal Information but cannot be tied back to you or your web browser.
Information Collected from Third Parties
The Sites includes functionality that allows certain kinds of interactions between the Sites and your account on a third-party website or application. The use of this functionality may involve the third-party site providing information to us. For example, we might obtain information about the traffic and usage of our Sites from third parties. We might also provide links to make it easier to send a communication from the Sites, or we may use third parties to make it easier to send emails or post to social media (like a “Share” or “Forward” button). These third parties also use cookies and other tracking technologies to capture information about your interactions with us.
We also conduct research about individual attorneys at Firms from sources such as state bar associations, social media profiles and law firms.
We do not have control over the information that is collected, used, and shared by these third parties. We encourage you to review the privacy statements of these third parties to understand their privacy practices.
Information We Infer
We derive information or draw inferences about you based on information we collect about you. For example, based on your contact information or language spoken, we may infer your interest in certain attorneys or law firms.
- Use of Cookies and other Tracking Technologies
We may use various methods and technologies to store or collect Usage Information (“Tracking Technologies”). Tracking Technologies may set, change, alter or modify settings or configurations on your Device. A few of the Tracking Technologies used on the Sites, include, but are not limited to, the following (as well as future-developed tracking technology or methods that are not listed here):
- Cookies. A cookie is a file placed on a Device to uniquely identify your browser or to store information on your Device. Our Sites may use HTTP cookies, HTML5 cookies and other types of cookie technology to store information on local storage.
- Pixels: A pixel is a small graphic file that allows us and third parties to monitor the use of the Sites and provide us with information based on your interaction with the Sites.
- Web Beacons. A web beacon is a small tag (that may be invisible to you) that may be placed on our Sites’ pages and messages.
- Embedded Scripts. An embedded script is a programming code that is designed to collect information about your interactions with the Sites, such as the links you click on.
- ETag, or entity tag. An Etag or entity tag is a feature of the cache in browsers. It is an opaque identifier assigned by a web server to a specific version of a resource found at a URL.
- Browser Fingerprinting. Collection and analysis of information from your Device, such as, without limitation, your operating system, plug-ins, system fonts and other data, for purposes of identification.
- Recognition Technologies. Technologies, including application of statistical probability to data sets, which attempt to recognize or make assumptions about users and devices (e.g., that a user of multiple devices is the same user).
We may use Tracking Technologies for a variety of purposes, including:
- To allow you to use and access the Sites, including for the prevention of fraudulent activity and improved security functionality;
- To facilitate navigation, display data more effectively, collect statistical data, personalize your experience while using the Sites, and recognize your computer to assist your use of the Sites.
- To assess the performance of the Sites, including as part of our analytic practices or otherwise to improve the content, products or services offered through the Sites;
- To offer you enhanced functionality when accessing the Sites or Services, including keeping track of your specified preferences or to track your online activities over time and across third-party sites; and
- To deliver content relevant to your interests on our Sites and thirdparty sites based on how you interact with our content.
- Why We Collect Information
We use the information we collect about you in a variety of ways, including the following:
To Provide Our Services
We process certain Personal Information when you access or use our Services, including to:
- process your request for legal services;
- facilitate the functionality of our Sites, including payment-related functionality; and
- customize experiences and personalization when you are on our Sites.
To Communicate with You
We process certain information to communicate with you in relation to your accounts, our services, our marketing, and your requests, including to:
- communicate with you about your requests and our Services;
- respond to your service inquiries and requests for information;
- post your testimonial comments or statements on our Sites;
- send you surveys about our Services; and
- implement your communications preferences, such as sharing information with our Partners so that they may email you about their products and services.
For Improvement of Our Sites or Services
We want to ensure that our Sites and Services are continually improving and expanding so that we meet and exceed your needs and expectations. To do so, we may process certain Personal Information, including to:
- maintain, improve, and analyze our Sites or Services; and
- detect, prevent, or investigate suspicious activity or fraud.
To Comply with Applicable Laws
We may be required to process certain Personal Information under certain laws and regulations, such as tax laws, as well as to:
- maintain appropriate records for internal administrative purposes; and
- comply with applicable legal and regulatory obligations, and respond to lawful governmental requests, as needed.
To Enforce our Terms, Agreements, or Policies
To maintain a safe, secure, and trusted environment for you when you use our Sites or Services, we use your Personal Information to ensure our terms, policies, and agreements with you and any third parties are enforced.
To Evaluate Your Application for Employment
We use your Personal Information to evaluate your application for employment or administer employment benefits.
With Your Consent
We process certain Personal Information to fulfill any other business or commercial purposes at your direction or with your consent.
- When We Disclose Information
As a business, we may need to disclose your personal information to service providers outside our organization who may be assisting us with providing Services to you, as set forth in this Policy. We may also share or sell your information to third parties, as defined below, for analytics or other purposes.
To the extent permitted by law and any applicable state Code of Professional Conduct, certain nonpublic information about you may be disclosed in the following situations:
- To comply with applicable law or respond to valid legal process, including from law enforcement or other government agencies.
- As a part of any actual or threatened legal proceedings or alternative dispute resolution proceedings either initiated by or against us, provided we disclose only the information necessary to file, pursue, or defend against the lawsuit and take reasonable precautions to ensure that the information disclosed does not become a matter of public record.
- During a review of our practices under the authorization of a state or national licensing board, or as necessary to properly respond to an inquiry or complaint from such a licensing board of organization.
- In conjunction with a prospective purchase, sale, or merger of all or part of our company, if we take appropriate precautions (for example, through a written confidentiality agreement) so the prospective purchaser or merger partner does not disclose information obtained in the course of the review.
- To provide information to our affiliates and nonaffiliated third parties who perform services or functions for us in conjunction with our services to you, but only if we have a contractual agreement with the other party which prohibits them from disclosing or using the information other than for the purposes for which it was disclosed. Examples of such disclosures include using a payment processor, reservations maker, merchandise store, customer service provider, email marketing provider, or food delivery service.
We also may share your information, including your Personal Information, with our affiliates and other third parties, such as companies with whom we have marketing or other relationships, for direct marketing purposes. In addition, we may share the information we have collected about you, including Personal Information, as disclosed at the time you provided your information and as described in this Policy.
Finally, we may aggregate, de-identify, and/or anonymize any information collected through the Sites or Services such that such information is no longer linked to your personally identifiable information. We may use and share this aggregated and anonymized information (non-Personal Information) for any purpose, including without limitation, for research and marketing purposes, and may also share such data with our affiliates and third parties, including advertisers, promotional partners, and others.
- Ads and Information About You
You may see certain ads on our Sites because we participate in advertising networks administered by third parties. These networks track your online activities over time and across third party websites and online services by collecting information through automated means, including using the Tracking Technologies described above, and they use this information to show you advertisements that are tailored to your individual interests. The information they collect includes information about your visits to our Sites, such as the pages you have viewed. This collection and ad targeting takes place on our Sites and on third-party websites that participate in the ad network. This process also helps us track the effectiveness of our communications and marketing efforts.
You can opt out of targeted advertising on some platforms by visiting the following:
- Children’s Privacy
Our Sites is not intended for use by children under the age of 18. We do not request, or knowingly collect, any personally identifiable information from children under the age of 18. If you are the parent or guardian of a child under 18 who you believe has provided her or his information to us, please contact us using the information in the Contact Us section below to request the deletion of that information.
- Visitors to the Sites Outside of the United States
Our Sites are not intended for visitors outside of the United States and we do not direct our activities at users outside of the United States. If you are visiting the Sites from a location outside of the U.S., your connection will be through and to servers located in the U.S. All information you receive from the Sites will be created on servers located in the U.S., and all information you provide will be maintained on web servers and systems located within the U.S. The data protection laws in the United States may differ from those of the country in which you are located, and your information may be subject to access requests from governments, courts, or law enforcement in the United States according to laws of the United States. By using the Sites or providing us with any information, you consent to the transfer to, and processing, usage, sharing and storage of your information in the United States and in other countries, as set forth in this Policy.
- Third-Party Links
For your convenience, the Sites and this Policy may contain links to other websites not controlled by us. We are not responsible for the privacy practices, advertising, products, services, or the content of such other websites. The use of third-party links on our Sites should not be deemed to imply that we endorse or have any affiliation with the links.
- Security
We incorporate commercially reasonable safeguards to help protect and secure your Personal Information. However, no data transmission over the Internet, mobile networks, wireless transmission, or electronic storage of information can be guaranteed 100% secure. As a result, we cannot guarantee or warrant the security of any information you transmit to or from the Sites, and you provide us with your information at your own risk.
- Retention of Personal Information
We will retain your Personal Information only for as long as is necessary for the purposes set out in this Policy. We will retain and use your Personal Information to the extent necessary to comply with our legal obligations (for example, if we are required to retain your Personal Information to comply with applicable laws), resolve disputes and enforce our legal agreements and policies.
All information you provide to us is stored on our secure servers or those of our third-party data storage providers.
In some circumstances we may choose to anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.
When deciding how long to keep your information, we consider:
- How long we have had a relationship with you or provided our Services to you;
- Whether we are subject to any legal obligations (e.g., any laws that require us to keep transaction records for a certain period of time before we can delete them)
- Whether we have taken any legal positions (e.g., in connection with any statutes of limitation).
- Your Privacy Choices
Updating Your Personal Information
We prefer to keep your Personal Information accurate and up to date. If you would like to change your contact information, please contact us using the information in the Contact Us section belowmailto:[email protected]. We will make good faith efforts to make requested changes in our then active databases as soon as reasonably practicable (but we may retain prior information such as business records).
Communications Preferences
With your consent, we communicate with you via through a variety of channels. You can opt out of receiving emails or text messages from us at any time. To manage your communications preferences with us — or to opt out of communications entirely — please unsubscribe at the bottom of our emails, reply “STOP” to our text messages, or contact us using the information in the Contact Us section below.
Please note that certain of your personal information, such as your name or other identifying information, may remain in our database even after an unsubscribe or deletion request in order to service your account, maintain the integrity and historical record of our database and systems, or to comply with applicable laws and regulations.
If you would prefer that we not share your name and mailing address with third parties (other than with our affiliates, service providers and Firms), you have the option to opt out of such sharing. To do so, please email us at [email protected]. Your choice will not affect our ability to share information in the other ways described in this Policy.
Controlling Your Cookies
On most web browsers, you will find a “help” section on the toolbar. Please refer to this section for information on how to receive a notification when you are receiving a new cookie and how to turn cookies off. Please see the links below to learn how to modify your web browser’s settings on the most popular browsers:
Note that if you turn cookies off, you may be unable to access certain parts of the Site and you may not be able to benefit from the full functionality of the Site. To learn more about cookies and similar technologies and opt out of them, visit the following websites:
- The Network Advertising Initiative’s opt-out page is available here.
- The Digital Advertising Alliance’s opt-out page is available here.
You may also click on the informational icon contained within each interest-based ad. We do not control these opt-out links or whether any company chooses to participate in these opt-out programs. We are not responsible for any choices you make using these mechanisms or the continued availability or accuracy of these mechanisms.
Please note that even if you exercise the opt-out choices above, you may continue to receive advertisements, for example, ads based on the website you are viewing (e.g., contextually based ads), or you may still receive ads that are not targeted at you and may be less relevant. Also, if your browser (like some Safari browsers) is configured to reject opt-out cookies when you opt out on the DAA or NAI websites, your opt-out may not be effective.
Do Not Track
Do Not Track (“DNT”) is a web browser setting that requests that a web application disable its tracking of an individual user. When you choose to turn on the DNT setting in your browser, your browser sends a special signal to websites, analytics companies, ad networks, plug in providers, and other web services you encounter while browsing to stop tracking your activity. Various third parties are developing or have developed signals or other mechanisms for the expression of consumer choice regarding the collection of information about an individual consumer’s online activities over time and across third-party websites or online services (e.g., browser do not track signals), but there is no universally agreed upon standard for what an organization should do when it detects a DNT signal. Currently, we do not monitor or take any action with respect to these signals or other mechanisms. You can learn more about Do Not Track here.
Analytics
We use Google Analytics to help us understand how visitors use the Sites and your personal information may be transferred to Google. Read more about how Google uses your Personal Information here and opt-out of Google Analytics here.
- Your California Privacy Rights
This section of the Policy applies solely to California residents. We adopt this Section to comply with the California Consumer Privacy Act of 2018 (“CCPA”) as amended by the California Privacy Rights Act (“CPRA”). Any terms defined in the CCPA or CPRA have the same meaning when used in this Section.
In addition to the rights described above, California residents have the following rights:
- To know the categories of personal information being collected about you, the purposes for which the categories of information are collected or used, and whether that information is sold or shared;
- To know the length of time we intend to retain each category of personal information;
- To know whether your personal information is sold or disclosed and to whom;
- To access your personal information;
- To delete the information you have provided to us, with certain exceptions;
- To correct your personal information;
- To opt out of the sale of personal information;
- To know if Sensitive Personal Information (“SPI”) is being collected about you, the categories of SPI being collected, the purposes for which the categories of SPI are collected or used, and whether the SPI is sold or shared;
- To limit the use of your SPI if it is used for cross-contextual behavioral advertising or for the purposes of inferring characteristics about you; and
- Not to be discriminated against, even if you exercise your privacy rights.
Request for Information, Correction, or Deletion
California consumers have the right to request, under certain circumstances, that a business that collects personal information about the consumer disclose to the consumer the information listed below for the preceding 12 months:
- The categories of personal information collected about you;
- The categories of sources from which the personal information is collected;
- The business or commercial purpose for collecting, selling, or sharing personal information;
- The categories of third parties to whom the business discloses personal information; and
- The specific pieces of personal information collected about you.
Please note that if we collected information about you for a single one-time transaction and do not keep that information in the ordinary course of business, that information will not be retained for purposes of a request under this section. In addition, if we have de-identified or anonymized data about you, we are not required to re-identify or otherwise link your identity to that data if it is not otherwise maintained that way in our records.
You can also request that we correct or delete your personal information. There may be certain exceptions to our obligation to delete your information such as if you have an existing account or transaction with us or if we have a legitimate business reason to keep your information.
Personal Information Collected
We have collected the following categories of Personal Information from consumers within the last twelve (12) months:
Category of Personal Information | Examples of this Category | Sources of Personal Information | Business Purpose for Collection |
Identifiers | Real name, alias, postal address, unique personal identifier, online identifier, Internal Protocol address, email address, account name, social security number, driver’s license number, passport number or other similar identifiers. | You Automatically Third Parties | To provide, improve and market our products and Services To provide information you requested To identify potential customers To verify identity To prevent fraud To comply with law |
Personal information described in California Civ. Code § 1798.80(e) | Name, signature, social security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information. | You Automatically Third Parties | To provide, improve and market our products and Services To provide information you requested To identify potential customers To verify identity To prevent fraud To comply with law |
Characteristics of protected classifications under California or federal law | Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or credit, marital status, medical condition (AIDS/HIV status, cancer), physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information), political activities or affiliations, familial status, source of income status, status as a victim of domestic violence, assault, or stalking. | N/A | N/A |
Commercial information | Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. | You Automatically | To provide, improve and market our products and Services To provide information you requested To identify potential customers To verify identity To prevent fraud To comply with law |
Biometric information | An individual’s genetic, physiological, biological, or behavioral characteristics, including information pertaining to an individual’s deoxyribonucleic acid (DNA) or activity patterns. | N/A | N/A |
Internet or other electronic network activity information | Browsing history, search history, and information regarding a consumer’s interaction with an Internet Web site, application, or advertisement. | Automatically | To provide, improve and market our products and Services To provide information you requested To identify potential customers To verify identity To prevent fraud To comply with law |
Geolocation data | Physical location and/or movements. | You Automatically Third Parties | To provide, improve and market our products and Services To provide information you requested To identify potential customers To verify identity To prevent fraud To comply with law |
Sensory data | Audio, electronic, visual, thermal, olfactory, or similar information. | You Automatically | To provide, improve and market our products and Services To provide information you requested To identify potential customers To verify identity To prevent fraud To comply with law |
Professional or employment related information | Current or past job history or performance evaluations | You | To provide, improve and market our products and Services To provide information you requested To identify potential customers To verify identity To prevent fraud To comply with law |
Non-public education information (per the Family Educational Rights and Privacy Act – 20 U.S.C. § 1232g, 34 CFR Part 99) | Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records. | N/A | N/A |
Inferences drawn from other Personal Information | Information used to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes. | You Automatically Third Parties | To provide, improve and market our products and Services To provide information you requested To identify potential customers To verify identity To prevent fraud To comply with law |
Sensitive Personal Information | Social security number, driver’s license number, account log-in, debit, or credit card number in combination with password or PIN, precise geolocation (less than 1850 sf radius), racial/ethnic origins, religious or philosophical beliefs, union membership, contents of e-mails or texts to others, genetic/biometric data, health information, sex life/sexual orientation data | You | To provide, improve and market our products and Services To provide information you requested To identify potential customers To verify identity To prevent fraud To comply with law |
Information related to how long we retain each category of Personal Information is included in the Retention of Personal Information section above.
Personal Information Sold or Shared
We have sold or shared (as those terms are defined in the CCPA) to third parties the following Categories of Personal Information in the last twelve (12) months:
Category of Personal Information | Recipient Categories | Purpose for Sale/Sharing |
Identifiers | Firms Advertising, marketing, and analytics providers | Marketing |
Personal information described in California Civ. Code § 1798.80(e) | N/A | N/A |
Characteristics of protected classifications under California or federal law | N/A | N/A |
Commercial information | Firms Advertising, marketing, and analytics providers | |
Biometric information | N/A | N/A |
Internet or other electronic network activity information | Advertising, marketing, and analytics providers | Marketing and analytics |
Geolocation data | N/A | N/A |
Sensory data | N/A | N/A |
Professional or employment-related information | N/A | N/A |
Non-public education information (per the Family Educational Rights and Privacy Act – 20 U.S.C. § 1232g, 34 CFR Part 99) | N/A | N/A |
Inferences drawn from other Personal Information | Advertising, marketing, and analytics providers | Marketing and analytics |
Sensitive Personal Information | N/A | N/A |
We do not have actual knowledge that we sell or share the Personal Information of consumers under 16 years of age.
Personal Information Disclosed for Business Purposes
We have disclosed the following categories of Personal Information for business purposes in the last twelve (12) months:
Category of Personal Information | Recipient Categories | Business Purpose for Disclosure |
Identifiers | Service Providers | Auditing related to ad impressions Helping to ensure the security and integrity of Personal Information Debugging to identify and repair errors Short-term transient use Performing services on behalf of the business Providing advertising and marketing services (other than cross-context behavioral advertising) Internal research for technological development and demonstration Activities to verify or maintain the quality of, improve, upgrade, and/or enhance of our services |
Personal information described in California Civ. Code § 1798.80(e) | Service Providers | Auditing related to ad impressions Helping to ensure the security and integrity of Personal Information Debugging to identify and repair errors Short-term transient use Performing services on behalf of the business Providing advertising and marketing services (other than cross-context behavioral advertising) Internal research for technological development and demonstration Activities to verify or maintain the quality of, improve, upgrade, and/or enhance of our services |
Characteristics of protected classifications under California or federal law | Service Providers | Auditing related to ad impressions Helping to ensure the security and integrity of Personal Information Debugging to identify and repair errors Short-term transient use Performing services on behalf of the business Providing advertising and marketing services (other than cross-context behavioral advertising) Internal research for technological development and demonstration Activities to verify or maintain the quality of, improve, upgrade, and/or enhance of our services |
Commercial information | Service Providers | Auditing related to ad impressions Helping to ensure the security and integrity of Personal Information Debugging to identify and repair errors Short-term transient use Performing services on behalf of the business Providing advertising and marketing services (other than cross-context behavioral advertising) Internal research for technological development and demonstration Activities to verify or maintain the quality of, improve, upgrade, and/or enhance of our services |
Biometric information | Service Providers | Auditing related to ad impressions Helping to ensure the security and integrity of Personal Information Debugging to identify and repair errors Short-term transient use Performing services on behalf of the business Providing advertising and marketing services (other than cross-context behavioral advertising) Internal research for technological development and demonstration Activities to verify or maintain the quality of, improve, upgrade, and/or enhance of our services |
Internet or other electronic network activity information | Service Providers | Auditing related to ad impressions Helping to ensure the security and integrity of Personal Information Debugging to identify and repair errors Short-term transient use Performing services on behalf of the business Providing advertising and marketing services (other than cross-context behavioral advertising) Internal research for technological development and demonstration Activities to verify or maintain the quality of, improve, upgrade, and/or enhance of our services |
Geolocation data | Service Providers | Auditing related to ad impressions Helping to ensure the security and integrity of Personal Information Debugging to identify and repair errors Short-term transient use Performing services on behalf of the business Providing advertising and marketing services (other than cross-context behavioral advertising) Internal research for technological development and demonstration Activities to verify or maintain the quality of, improve, upgrade, and/or enhance of our services |
Sensory data | Service Providers | Auditing related to ad impressions Helping to ensure the security and integrity of Personal Information Debugging to identify and repair errors Short-term transient use Performing services on behalf of the business Providing advertising and marketing services (other than cross-context behavioral advertising) Internal research for technological development and demonstration Activities to verify or maintain the quality of, improve, upgrade, and/or enhance of our services |
Professional or employment-related information | Service Providers | Auditing related to ad impressions Helping to ensure the security and integrity of Personal Information Debugging to identify and repair errors Short-term transient use Performing services on behalf of the business Providing advertising and marketing services (other than cross-context behavioral advertising) Internal research for technological development and demonstration Activities to verify or maintain the quality of, improve, upgrade, and/or enhance of our services |
Non-public education information (per the Family Educational Rights and Privacy Act – 20 U.S.C. § 1232g, 34 CFR Part 99) | Service Providers | Auditing related to ad impressions Helping to ensure the security and integrity of Personal Information Debugging to identify and repair errors Short-term transient use Performing services on behalf of the business Providing advertising and marketing services (other than cross-context behavioral advertising) Internal research for technological development and demonstration Activities to verify or maintain the quality of, improve, upgrade, and/or enhance of our services |
Inferences drawn from other Personal Information | Service Providers | Auditing related to ad impressions Helping to ensure the security and integrity of Personal Information Debugging to identify and repair errors Short-term transient use Performing services on behalf of the business Providing advertising and marketing services (other than cross-context behavioral advertising) Internal research for technological development and demonstration Activities to verify or maintain the quality of, improve, upgrade, and/or enhance of our services |
Sensitive Personal Information | Service Providers | Auditing related to ad impressions Helping to ensure the security and integrity of Personal Information Debugging to identify and repair errors Short-term transient use Performing services on behalf of the business Providing advertising and marketing services (other than cross-context behavioral advertising) Internal research for technological development and demonstration Activities to verify or maintain the quality of, improve, upgrade, and/or enhance of our services |
Do Not Sell or Share My Personal Information
California consumers also have the right, at any time, to tell us not to sell personal information or share it for cross-contextual behavioral advertising – this is called the “right to opt-out” of the sale of personal information. To opt-out of this, please click on this link.
Right to Limit Use of Sensitive Personal Information
California consumers have the right to limit the use of each type of Sensitive Personal Information for each purpose with each type of third-party partner, if the Sensitive Personal Information is used for reasons other than those necessary to provide products or services to you or if it is collected for the purpose of inferring characteristics about a consumer. We already limit the amount of Sensitive Personal Information we collect from you, and we never use it for a purpose other than providing you with our products or services, or for the transaction for which it is required.
Right Not to Be Discriminated Against
We will not discriminate against you for exercising any of your rights under the CCPA. Unless permitted by California law, we will not:
- Deny you goods or services.
- Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
- Provide you a different level or quality of goods or services.
- Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.
However, as permitted by California law, we may offer you certain financial incentives that can result in different prices, rates, or quality levels. Any permitted financial incentive we offer will reasonably relate to the value of your Personal Information, for instance, if you sign up for a newsletter with us, we may provide you with discounts for future Services. Participation in a financial incentive program requires your prior opt in consent, which you may revoke at any time. We do not offer financial incentives.
Third Party Marketing
California Civil Code Section 1798.83 permits our users who are California residents to request and obtain from us a list of what personal information (if any) we disclosed to third parties for their own direct marketing purposes in the preceding calendar year and the names and addresses of those third parties. We do not currently disclose personal information protected under this section to third parties for their own direct marketing purposes.
Exercising Your California Privacy Rights
You or your authorized agent may make a request to access, correct, delete, opt-out of the sale or sharing of your Personal Information, or limit the use of your Sensitive Personal Information by using the information in the Contact Us section below.
If you use an authorized agent to submit your request, we may require proof of the written authorization you have given. We also may require you to confirm your identity and your residency to obtain the information, and you are only entitled to make this request twice in a 12-month period. For emails, please include “California Privacy Rights” as the subject line. You must include your full name, email address, and attest to the fact that you are a California resident. We will acknowledge your request within 10 days and respond to your request within 45 days or let you know if we need additional time. If you make this request by telephone, we may also ask you to provide the request in writing so that we may verify your identity. If we are unable to honor your request for any reason, we will notify you of the reason within the requested time period.
If you are a resident of Colorado, Connecticut, or Virginia, you have the right, upon a verified request, to:
- To confirm whether a controller is processing your personal data and to access such personal data;
- To correct inaccuracies in your personal data;
- To delete your personal data;
- To obtain a copy of your personal data that you previously provided to us in a portable, and if technically feasible, readily usable format, if processing is carried out by automated means;
- To opt out of the processing of your personal data for purposes of (i) targeted advertising, (ii) the sale of personal data, or (iii) profiling in furtherance of decisions that produce legal or similarly significant effects concerning the consumer.
To exercise these rights, you or your authorized agent may make a request to confirm, access, correct, delete, obtain a copy, or opt-out of the processing of your personal data for targeting advertising, sale, or profiling by using this link or contacting us using the information in the Contact Us section below.
If you use an authorized agent to submit your request, we may require proof of the written authorization you have given. We also may require you to confirm your identity and your residency in order to obtain the information. For emails, please include “Privacy Rights” as the subject line. You must include your full name, email address, and attest to the fact that you are a resident of Colorado, Connecticut, or Virginia. We will process your request within 45 days or let you know if we need additional time or cannot process your request. If you make this request by telephone, we may also ask you to provide the request in writing so that we may verify your identity. If we are unable to honor your request for any reason, we will notify you of the reason within the request time period.
- Your Privacy Rights under Other US State Laws
Based on the applicable law in the state where you live, you may have the following rights with respect to your Personal Information:
- To confirm whether or not a controller is processing your personal data and to access such personal data;
- To correct inaccuracies in your personal data;
- To delete your personal data;
- To obtain a copy of your personal data that you previously provided to us in a portable, and if technically feasible, readily usable format, if processing is carried out by automated means;
- To opt out of the processing of your personal data for purposes of
- targeted advertising
- the sale of personal data, or
- profiling in furtherance of decisions that produce legal or similarly significant effects concerning the consumer.
- Not to discriminate against you because you have exercised any of these rights, including by:
- denying you Services;
- charging different prices or rates for our Services, including through the use of discounts or other benefits or imposing penalties;
- providing you a different level or quality of Services; and/or
- suggesting that you will receive a different price or rate for Services, or at a different level or quality of Services.
To exercise any of these rights, you may make a request to confirm, access, correct, delete, obtain a copy, or opt-out of the processing of your personal data for targeting advertising, sale, or profiling by using this link or contacting us using the information in the Contact Us section below.
We may require you to confirm your identity and your residency in order to obtain the information, and you are only entitled to make this request up to twice annually. For emails, please include “Privacy Rights” as the subject line. You must include your full name, email address, and attest to the fact that you are a resident. We will process your request within 45 days or let you know if we need additional time or cannot process your request. If you make this request by telephone, we may also ask you to provide the request in writing so that we may verify your identity. If we are unable to honor your request for any reason, we will notify you of the reason within the request time period.
- Changes to This Privacy Policy
We may change this Privacy Policy at any time. We will post all changes to this Policy on this page and will indicate at the top of the page the modified policy’s effective date. We therefore encourage you to refer to this page on an ongoing basis so that you are aware of our current privacy policy. If required by the applicable law, we will notify you of the changes.
By continuing to use the Sites or Services or providing us with information following such a replacement Policy being uploaded, you agree that you will be deemed to have agreed to be bound by the Privacy Policy as changed.
- Contact Us
If you have any questions or suggestions regarding this Policy, please contact us as follows:
Walker Advertising
20101 Hamilton Ave, Suite 375
Torrance, CA 90502
Email: [email protected]
Contact number: 1-800-492-5537